Editorial Design

Editorial design is the art of making long-form content inviting and navigable. A magazine spread (two facing pages) is the fundamental unit. Readers scan before they read: their eyes land on the dominant image first, then the headline, then the deck (subtitle), then entry points (pull quotes, subheads, captions). Your job is to design this scanning path intentionally. A strong spread has one dominant visual element (taking 50-70% of the spread area), a clear headline visible at arm's length, and multiple entry points so readers can begin reading from several starting positions.