Using Images & Multimedia

Research consistently shows that people remember images far better than text alone — a phenomenon called the picture superiority effect. After three days, people recall about 10 percent of information they heard, but 65 percent when a relevant image accompanied the same information. This makes high-quality images one of the most powerful tools in a presenter's arsenal. The key word is 'relevant': a striking photograph that directly illustrates your point amplifies retention, while a generic stock photo of people shaking hands adds nothing and may actually reduce credibility by signaling lazy preparation.